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6 Amazing Marketing Emails You Should Totally Copy

April 8, 2021

Looking for some email examples to inspire your next send? Here are 6 ah-mazing examples you should totally copy.

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I'm KAtIe!

Founder and Chief Email Geek at Shop Pop Marketing. We create retail emails that look good, sound good, and make good money. Let's make your shop pop!

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Ready to make some mailbox money?

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We help shops win hearts and sales through email marketing.

Even the best email marketers need a little inspiration from time to time! So we’ve scoured inboxes to find awesome marketing emails to inspire your next send. 

Keep scrolling to see email marketing examples we love and why!


amazing marketing email examples shop pop marketing

E-commerce Marketing Email Examples that Rock


1. The Get Stuff Sale from Magnolia


magnolia marketing email marketing example

WHY THIS EMAIL ROCKS:

This Magnolia email came into our inbox “from” Chip Gaines. Automatically, that grabs some attention. The handwritten text is written by him and in his voice, so it feel authentic. Plus, the GIF of Chip being Chip puts a smile on any Fixer Upper lover’s face. 

TRY IT: 

Send an email from the face of your brand. Keep it personal, casual, and friendly. Remember, people love to buy from people! 


2. Rifle Paper Co. Last Call Sale 


rifle paper co good email marketing example

WHY THIS EMAIL ROCKS:

Sometimes a big hero graphic and some product flats are all you need. After all, no one is reading your email word for word, so an eye-catching image like this gets the point across in a flash.

TRY IT

Send an image-heavy email with paired-down text to see how it performs compared to other emails you send with more copy.


3. Baby Shower Inspo from Paperless Post


paperless post good marketing email example

WHY THIS EMAIL ROCKS:

From the adorable GIFs to the friendly text, this marketing email is well-disguised as helpful inspiration you would read in a magazine.

Below the header, the alternating text and image blocks keep the reader’s eye moving down the page, and the well-placed “tips” add a winsome touch.

TRY IT:

Think about HOW and WHY your customers use your products. Use an email to provide extra insight and ideas that would help your customers enjoy more of your products more often. 


4. ban.do Leisure Club Launch


bando good marketing email example

WHY THIS EMAIL ROCKS: 

In product marketing emails, it can be easy to overwhelm your reader with too much text. Ban.do uses this clever graphic to explain their unique selling points without being wordy or boring. 

TRY IT:

Use Canva or Photoshop to create a graphic that points out what’s special about your product. 


5. Gift Guide from Everlane

everlane good holiday email marketing example

WHY THIS EMAIL ROCKS: 

In gift-giving seasons, everyone is looking for a shortcut. Especially for the people that are hard to shop for. By presenting their products as “most requested”, Everlane makes their products seem like a safe bet. 

TRY IT: 

Next gift-giving season, curate a gift guide to make shopping a little easier. Include customer feedback or reviews to add some social proof.


6. Welcome Email from Civic


good email marketing examples

WHY THIS EMAIL ROCKS: 

The copy here is what wins the day. It sounds like a real person wrote it instead of a marketing robot. It’s empathetic, short and actually introduces the reader to the brand’s benefits.

TRY IT:

Next time you write an email, try to write like you talk. Use contractions, short sentences, and maybe even sprinkle in some humor. Your audience will appreciate you for it!


Looking for more email marketing design help? 

Check out our email marketing services to see if we can help you whip your e-commerce emails into shape.

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hey there!

I'm Katie, your email-obsessed BFF.

My team and I help retailers turn stuff into sales with emails people actually like. 

We're email geeks, so you don't have to be. (Because, you have better things to do than stress over subject lines.)

Our signature process starts with a heavy pour of proven strategy-- worked out over many years in the email game.

Next, we spike your sales with high-powered automations, because making money while you sleep is fun. 

Then, we serve it all up with campaigns that make your products pop.

Ready to make that mailbox money?

MEET SHOP POP

SHOP POP MARKETING

an email marketing agency for product-based businesses 

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